A lot of business owners that I speak to tell me “I’m just looking for something “real simple and basic”. I just want a
little information about my services and a way for my customers to contact me”. I could not tell you how many times I’ve heard this, and literally in the same exact words every time. This may be what you think you want, but it is not what you need.
Let’s think about this for a second. Put yourself in the shoes of your potential customer and join me on their journey…
Your electrical panel is throwing sparks and your electric in half of the house is turning on and off. What do you do? Well, if you’re like 95% of people, you head to your computer or cell phone and search on Google for “electrician (enter your city and state here)”. Next, if you’re like most people, you’ll click on the first 3-5 listings on the front page and compare your options.
Now, let’s imagine that every one of these businesses simply put up a “simple website” with only their services and contact information. Every single website would say the exact same thing and look nearly identical (other than perhaps their logo – if they decided that was a worthy investment). As a consumer, how am I supposed to know who to pick? WHY should I choose you? What makes you better than the others? In this scenario, you, nor any other competitor, has given me any reason to pick you or them over the other. In this scenario, all the electrician’s websites look the same and tell me they provide the same exact services!
“Your potential customers choose between their first 3-5 choices based exclusively on the design of the website. What impression is your design making on them?”
This my friend is where your image matters as well as the messaging and calls to action on your website. This is where WHAT you say, and HOW you say it matters. The professionalism of your design, site layout and ease of navigation, call to actions, trust builders, and other content on your website; it is those things that establish YOU as the expert and the best choice out of all of your competition. Design matters. It’s huge! Are you starting to see how this really matters? The value behind hiring someone who knows the ins and outs of this stuff? It can make a huge difference in whether you book new business or not.
Just as you know your industry inside and out, what works, what doesn’t. I have helped thousands of businesses in all types of industries to establish good branding, effective design and an online marketing strategy that helps grow their businesses.
Just having “something” is not enough. They say you never get a second chance to make a first impression. This is very very true for your business branding – including your logo, website and business cards. These are your best and in most cases, your first “sales people”. In this fast paced society we live in, consumers only give you 2.5 seconds to make your mark. Let’s make sure it’s one that helps you WIN with your business.